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WordPress is a content management platform that has been in use for many years. As such, it has grown into a robust application that features themes, templates, plugins and user-generated content. Support from the WordPress community is easy to find, and you can rely on the security features WordPress offers. Maintaining your brand awareness in your WordPress website is easy to accomplish if you focus on your goals.

Be Consistent

When you first begin thinking about the design and layout of your new WordPress site, it can be a little overwhelming as you consider the myriad choices you have at your disposal. It is important to stay focused, though, and stay with the main ideas that represent your brand. Customers only need 10 seconds to look at your brand logo before forming an opinion of it. You want your customers to immediately recognize the familiar branding on your site and all the feelings and ideas associated with it. Consistency is essential, and you want to maintain your brand message and your brand logo throughout your site.

Develop the Theme

The layout and design of your WordPress site is the backbone of the site. You will need to choose a main theme and template that suits your design requirements. First, look at themes that can be integrated easily with elements that are relevant to your brand. If your business has multiple connected websites, choose a theme that can run several websites with similar user interfaces. SEO optimization capabilities are important, as are security features. An important consideration is compatibility with your mobile applications.


Now that you have chosen a theme, it is time to think about the main content you will display on your site. This will be in the form of pages that customers visit as they navigate the site. To consistently display your brand, you need these basic pages: a “Home” page, “About Us” page, “Blog” page, “Contact Us” page and “Product” pages. The About Us page is more about the brand and its history than your history. Having a relevant and entertaining blog helps demonstrate your industry knowledge and should be frequently updated. The Contact Us page should contain location and contact information about your company, as well as links to your social media sites and invitations to share the site. Your product pages will contain information about your products and should be grouped accordingly.

WordPress is both simple and complex. There are almost no limits to what you can accomplish with this versatile web design tool. When your site is finished and up and running, you can feel confident that your brand is well-represented.

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