A recent study from Nielsen, is shedding some light on how consumers in the United States are spending their time with digital devices. Americans now spend more time using mobile web and apps then using their desktop computer or their laptops.
If your website is not optimized for a mobile device then you could be loosing sales. Your customers will expect that your website will offer them an easy to use experience. The site should be able to be easily viewed on a tablet or phone without the need to pinch and zoom. If your current website does not offer this you should consider creating a responsive design based website. This type of design will allow the site to “respond” to the type or size of screen the user is using, and give them the optimal layout of your website.
Also now may be a great time to consider a mobile app for your brand or business. If you can offer a unique user experience that relates to your brand, now may be a perfect time to develop a mobile app, that will help engage your customer.