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As we close out 2011 it is time to start thinking about 2012. Here are some items that small businesses should consider undertaking in the new year.

Go mobile. By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimize your search marketing, email marketing and website to focus on this growing mobile community. Edison Avenue Consulting can help mobilize your current website, create a specialized mobile site for you or even create a mobile app for your business.

Go local. These mobile users are constantly interacting with things and places that physically surround them. Microsoft reported that 53% of mobile searches on Bing have a local intent. The online world has become an essential place for businesses to connect with their local community. Make sure your business has a local listing on key search engines: Google Places, Bing maps, and Yahoo maps.  If you need help with getting your business listed in these search tools let us know and we will be happy to assist.

Invest in one new customer touch point. Whether it’s blogs, Facebook, Twitter, Google+, mobile coupons or QR codes, new ways to connect with customers seem to pop up daily. As a small business owner, you don’t have to excel in every new technology or network that comes along, but you should try to be wherever your customers are. Ask your current customers where/how they’d like to connect with you, then spend some time in 2012 to make it happen. Edison Avenue consulting can help you create Facebook aps, SMS based tools or other tools to help you reach out to your customers in new and exciting ways.

Refresh your website. In the race to master new social media tools, don’t overlook your own website. After all, social media efforts like Twitter campaigns end up driving traffic somewhere, right? It doesn’t make any sense to build a beautiful and savvy Facebook presence that funnels people to a boring, inaccurate, and out-of-date website. Keep it current and engaging and keep it mobile. If you do plan on refreshing your site now is a perfect time to consider making your site mobile

All of us here at Edison Avenue Consulting look forward to serving you and inventing your road to the future.

The Edison Avenue Consulting office is now set up and open for business in the Elgin Technology Center in Elgin, Illinois!

Today we released a new WordPress plugin called “Locate Me”. This plugin takes your Mobile Me location from your iPhone and reverse geocodes the latitude and longitude then displays the current city, state, and country that you are in. This is a free WordPress plugin. Try it out and let me know how it works for you.

Chicago, Illinois, October 1, 2009 — Edison Avenue Consulting is a full-service web design and software development firm with over 12 years of software development experience to serve you. We use open-source solutions to help you realize your unique needs. We custom build solutions based on existing open-source projects or by leveraging technologies to suit your particular needs. We specialize in the following technologies and platforms:

Google Maps

Google Base

Paypal integration

Amazon AWS

Authorize.net

Perl development

WordPress

LAMP development (Linux, Apache, MySQL, PostgreSQL, SQLite, PHP)

Linux server administration and support

If it is documented we can interface with it. We have set up databases which support millions of records and thousands of transactions daily.

We will be with you for the full software development life cycle, from design through support. Most projects, depending on size, are completed within 60 days turnaround time.

Our rates are extremely reasonable. In fact, you will find that our rates are half the average fees of most other consulting companies, and projects can be billed hourly or on a project-wide basis.

We are located in the Chicago area but we do business with the world. We would be happy to discuss your next project with you, so please feel free to contact us. We’re here to help.