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As we close out 2011 it is time to start thinking about 2012. Here are some items that small businesses should consider undertaking in the new year.

Go mobile. By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimize your search marketing, email marketing and website to focus on this growing mobile community. Edison Avenue Consulting can help mobilize your current website, create a specialized mobile site for you or even create a mobile app for your business.

Go local. These mobile users are constantly interacting with things and places that physically surround them. Microsoft reported that 53% of mobile searches on Bing have a local intent. The online world has become an essential place for businesses to connect with their local community. Make sure your business has a local listing on key search engines: Google Places, Bing maps, and Yahoo maps.  If you need help with getting your business listed in these search tools let us know and we will be happy to assist.

Invest in one new customer touch point. Whether it’s blogs, Facebook, Twitter, Google+, mobile coupons or QR codes, new ways to connect with customers seem to pop up daily. As a small business owner, you don’t have to excel in every new technology or network that comes along, but you should try to be wherever your customers are. Ask your current customers where/how they’d like to connect with you, then spend some time in 2012 to make it happen. Edison Avenue consulting can help you create Facebook aps, SMS based tools or other tools to help you reach out to your customers in new and exciting ways.

Refresh your website. In the race to master new social media tools, don’t overlook your own website. After all, social media efforts like Twitter campaigns end up driving traffic somewhere, right? It doesn’t make any sense to build a beautiful and savvy Facebook presence that funnels people to a boring, inaccurate, and out-of-date website. Keep it current and engaging and keep it mobile. If you do plan on refreshing your site now is a perfect time to consider making your site mobile

All of us here at Edison Avenue Consulting look forward to serving you and inventing your road to the future.

On September 13, 2011 our lead consultant Tom Printy gave a presentation on different ways to mobilize your business.

Edison Avenue Consulting is proud to release the new ‘Will It Rain’ app — an iPhone app that answers the question ‘Will it rain?’ today, giving the percentage likelihood of rain or thunderstorms for your area.  It’s a great way to start your day.  You can download the app from the iTunes app store.

Edison Avenue Consulting has just completed an iPhone application for Thermos. Oasis Places by Thermos L.L.C helps you find cool and refreshing water fountains to fill up at. With pictures, ratings, and comments, you can be sure to find a fountain to suit your needs.

Oasis Places is available free from the iTunes store! Click here to download.

Contact Edison Avenue Consulting today to see what we can do for you!

We were very excited to learn that an iPhone application we had a hand in designing and conceptualizing, and which we ultimately built, was featured in today’s Trib Local!

The application is called In Case of Emergency, or I.C.E., and is available free from the iTunes store. This application helps first responders locate an individual’s emergency contact information via their iPhone lock screen. I.C.E. also allows the end-user to store medication information, allergy alerts, and medical conditions and displays all the locations of Sherman Health facilities in a list or on a map.

Click here to read the article!

Click here to download the I.C.E. app!

Edison Avenue Consulting has just completed an iPhone application for Sherman Hospital in Elgin, Illinois!  The application is called In Case of Emergency, or I.C.E., and is available free from the iTunes store. This application helps first responders locate an individual’s emergency contact information via their iPhone lock screen.  I.C.E. also allows the end-user to store medication information, allergy alerts, and medical conditions and displays all the locations of Sherman Health facilities in a list or on a map.

Click here to download the I.C.E. app.

Here is the year in review for mobile. Are you ready to get your company tuned-up for mobile? Let us know, and we can help!

Recently we complete a project in conjunction with Demi & Cooper and Blue-Agate design that is a mobile website for Sherman Hospital. This site is fully integrated with their websites CMS so when they update content it is available on both their regular site and their mobile site. We built in some mobile detection so that if you try to access the mobile site via regular computer that you are directed to the normal site and if you try to access the normal site via a mobile you end up on their mobile site. The URL for the mobile site is http://m.shermanhealth.com. Here is a video demo of the site running on an iPhone 3G and Google G1.

If you would like to discuss a mobile website for your business please fee free to contact us for a no obligation evaluation.

Apple rolled out web page previews for iPhone Apps today. This is great news for application owners and developers alike. These pages will become very useful for creating back links and cross selling of applications. Even though the links are “no follow”. I still see these as valuable pages. This should also help iPhone applications be found using the big search engines and potentially increase sales of these apps. Do you have an application in the iTunes store?  Do you have an idea for an app but don’t know where to turn. Let Edison Avenue Consulting help you bring your iPhone Application to life!